Classical / Operant Conditioning

Classical Conditioning: is a form of associative learning that was first demonstrated by Ivan Pavlov in the experiment in which the dog was conditioned to salivate with the jingle of a diner bell. The process for classical conditioning involves presentations of a neutral stimulus along with a stimulus of some importance. The neutral stimulus could be any event or procedure that does not produce any defined result in change of behavior.

Operant conditioning: is the uses the basic learning habits of any animal of using consequences to alter the results and forms of behavior. Operant conditioning is different from classical conditioning in that operant conditioning deals with the change of "voluntary behavior"



In advertising some examples that use classical and operant conditioning are reward promotions. Where frequent purchases are rewarded after a certain amount or quantity obtained. For operant conditioning, it is evident when marketers try to alter the behavior of consumers with a pleasant experience at a video rental store then the consumer will be encouraged to return to it.