ID, EGO and SUPER EGO

These concepts derived from Freud and Jung.
The Id: Functions in the irrational and emotional part of the mind. At birth a baby’s mind is all Id - want want want. The Id is the primitive mind. It contains all the basic needs and feelings. The id seeks to satisfy the pleasure part of the mind.

Product Examples: Water bed, Sports Car, Chocolate, alcohol



Ad targeted to the Id.

The Ego: Is the rational part of the mind. The ego knows that there are some things that you cannot have. The Ego realizes the need for compromise and negotiates between the Id and the Superego. The Ego's job is to get the Id's pleasures but to be reasonable and bear the long-term consequences in mind.

Product Examples: Affordable cars, cubic zirconium instead of diamonds, alternatives to luxurious items. A step down from high end.



This ad targets the Ego.

The Superego: controls morality. In short, it acts as a higher level of consciousness like the two reasoning angel and devil on either shoulders. They contemplate societal values

Product examples: Any type of donation for cures and relief or aid.

This ad is just amazing.


Targeting the SuperEgo tremendously and just so powerful.