Avoidance results from negative motivation
Here is an example to further explain the principle where + is approach and - is avoidance.
+Goals - Pain
+Enrich Life - Failure
+ Sensory Gratification - Embarrassment
The Behaviors also have 3 different conflicts when dealing with approach and avoidance.
They are:
Approach + Approach conflict: which what is positively motivated and you seek additional reasons to back that motivation. So I am motivated to buy a nissan 350z because it is sexy and fast and I need a car. I justified my positive motivation.
Approach + Avoidance conflict: is when I love poker but I wish that I do not spend a lot of money at a casino to gamble.
Avoidance + Avoidance conflict: is when you avoid both the motivation and reasoning or wish.
Some other examples of Approach and Avoidance is that you want to get work done but you want to avoid getting headaches.
In advertising these techniques are used quite frequently like Tetley Tea's marketing strategy is by saying having a cup of their tea will take away any sort of stress in your daily life. Advil for back relief and etc.
