Attitudes are made up of three components: beliefs, affect, and behavioral intentions.
Attitude researchers traditionally assumed that attitudes were learned in a fixed sequence, consisting first of the formation of beliefs (cognitions) regarding an attitude object, followed by some evaluation of that object (affect), and then some action (behavior). Depending upon the consumer’s level of involvement and the circumstances, though, attitudes can result from other hierarchies of effects as well.
Some examples of Attitude could be Lacosts purses or shoes that are made of alligator and croc skin. If someone is against animal cruelty they would feel negatively towards the product and brand because their beliefs are conflicted.
