Purchase Influence Task
It is the evaluation of alternatives. The goal of most competitors is to influence the consumer to pick their product over the others. Some examples would be Pepsi and coke obviously.
Social Surroundings
Social surroundings could be the decor or the music or even the people around you that influences and affects your purchase. This is evident in retail stores where the arrangement of their clothes and decorations come into a person's tendency and willingness to purchase if a certain item is easily accessible or featured "in your face".
Music is also a part of social surrounding a certain song that you love will entice you to stay much longer inside the store than you normally would.
Odor and Scent is very important. It is a fact that scent can make the difference in the perception of whether the store is of high quality or not. Odor is also generally pleasant for anyone.
Temporal Effects
This refers to time as a product. Something that can save you time in what you do. People work and clean and do things for leisure. The moment a product can provide more time for either of these out of necessity or desire it is a Temporal effect that can influence behavior.
Antecedent
Antecedents can be described as the physiological and mood states the consumer is in. For example, the amount of cash they have with them and the current mood they are in say happy and lots of cash would mean that they would be more inclined to spend more.
Hedonic Values
Hedonic values in terms of consumption is the relation or value of products that is multi-sensory. It could have emotional aspects with the consumer's interaction with products. An example, the sound of bells brings back emotional memories of a toy when you were a kid makes you have nostalgic feelings towards a product. Many things can be of hedonic value including visuals and color. TD bank's color is green for instance and everyone recognizes the dark green and bright green stripe.
Something I can think of is Soy Milk the taste of it brings back memories of childhood where I would savor the delicious refreshing sweet taste of soy milk mmm.
A few other concepts and principles that are important are:
Perceptual selectivity Which is inbound and acts like a filter. It brings up past experiences and influences the buying process greatly.
Selective Exposure
Selective Exposure is when you are hungry and you spot fast food ads while driving or wherever you go.
Selective Comprehension
This principle is when something is consistent with your own beliefs. For example we covered that an inappropriate name for a snow blowing machine would be "snow pup" when a better more suitable name should be something like, Godzilla.
Selective Retention
Finally, Selective Retention is simply just that. Choosing and remembering something because it has some sort of relation to you.
